From early internet hobbyist to serial business founder.
MY VENTURES.
The culmination of 20+ years in digital PR, media strategy and content marketing, Digital24 provides a 360° offer for those seeking digital visibility and performance across global markets.
The discreet powerhouse behind the world’s most curated reputations, 24Black harnesses human-centred insights, global public relations finesse and technical digital innovation.
I work closely with a select group of mentees to provide strategic guidance, tailored expertise and personal insights into the real world of entrepreneurship.
Sparked by a conversation on the purchase of a small boat, Seven Yachts is now a leading luxury yacht charter and management business based in bustling Dubai.
WHAT I DO.
I work across business strategy, brand development and digital performance – advising startups, mentoring founders and partnering with established teams to scale what works and eliminate what doesn’t.
Whether it’s shaping media narratives or refining operational systems, I believe in high-output, low-friction execution.
I don’t aim to do everything. I focus on doing the right things well and helping others do the same.
BEYOND BUSINESS.
When I’m not in the boardroom, you’ll likely find me behind the wheel. I compete in international endurance and touring car racing: it’s where I channel my competitive drive outside of business.
The water is my second home. There’s something about open horizons that creates mental space for the biggest ideas. It’s where I find clarity.
Fitness isn’t optional in my world. My daily training regimen is non-negotiable. Physical discipline directly translates to mental performance — it’s my fundamental business tool, not just a hobby.
I’ve also found deep value in mentoring the next generation of entrepreneurs. I work selectively with young founders who demonstrate exceptional drive, helping them navigate the pitfalls I’ve encountered throughout my career. Seeing them succeed brings a different kind of satisfaction than my own ventures.
GET IN TOUCH.
Interested in collaborating, mentoring or have a business enquiry? Contact me any time. I’ll be in touch promptly.