STEVE LAIDLAW
ENTREPRENEUR | STRATEGIST | BRAND ARCHITECT
ENTREPRENEUR. STRATEGIST.
BRAND ARCHITECT.
I BUILD BRANDS, SCALE IDEAS AND MATCH ENERGY WITH OPPORTUNITY.
I’m Steve Laidlaw – founder of Digital24, 24Black and Seven Yachts.
For over two decades, I’ve finetuned my prowess in brand building, digital infrastructure and commercial execution. I’ve built businesses across industries, scaled startups into sustainable companies and helped high-profile individuals and brands own their space in a noisy world.
My core belief is straightforward: Success comes from doing simple things better.
That mindset has underpinned everything I’ve built, from content syndication platforms to luxury services, and continues to guide the work I do with brands, founders and growth-focused teams.
MY VENTURES
The culmination of 20+ years in digital PR, media strategy and content marketing, Digital24 provides a 360° offer for those seeking digital visibility and performance across global markets.
The discreet powerhouse behind the world’s most curated reputations, 24Black harnesses human-centred insights, global public relations finesse and technical digital innovation.
I work closely with a select group of mentees to provide strategic guidance, tailored expertise and personal insights into the real world of entrepreneurship.
Sparked by a conversation on the purchase of a small boat, Seven Yachts is now a leading luxury yacht charter and management business based in bustling Dubai.
WHAT I DO
I work across business strategy, brand development and digital performance – advising startups, mentoring founders and partnering with established teams to scale what works and eliminate what doesn’t.
Whether it’s shaping media narratives or refining operational systems, I believe in high-output, low-friction execution.
I don’t aim to do everything. I focus on doing the right things well and helping others do the same.
BEYOND BUSINESS
When I’m not in the boardroom, you’ll likely find me behind the wheel. I compete in international endurance and touring car racing: it’s where I channel my competitive drive outside of business.
The water is my second home. There’s something about open horizons that creates mental space for the biggest ideas. It’s where I find clarity.
Fitness isn’t optional in my world. My daily training regimen is non-negotiable. Physical discipline directly translates to mental performance — it’s my fundamental business tool, not just a hobby.
I’ve also found deep value in mentoring the next generation of entrepreneurs. I work selectively with young founders who demonstrate exceptional drive, helping them navigate the pitfalls I’ve encountered throughout my career. Seeing them succeed brings a different kind of satisfaction than my own ventures.
GET IN TOUCH
Interested in collaborating, mentoring or have a business enquiry? Contact me any time. I’ll be in touch promptly.